This back-to-school season means more than new backpacks and fresh notebooks—it marks the launch of something truly special for Southern Rush Co.

Introducing Lakelyn’s Collection—our very first kids collection, inspired by my daughter, Lakelyn.

But this isn’t a collection that was simply named after her.

Lakelyn helped create it.

From the colors to the patterns and overall style, she hand-picked the designs that make this collection unique. Watching her personality come to life through these pieces has been one of the most rewarding parts of building Southern Rush Co.

Every design reflects her imagination, creativity, and love for bright, fun styles that kids can actually get excited about wearing.

Designed by a Kid, Made for Kids

There’s something different about clothing that comes from a child’s imagination.

Lakelyn chose the colors she loved, the patterns she couldn’t stop smiling about, and the styles she wanted to see come to life. Instead of adults deciding what kids should wear, this collection was built around what one little girl thought was fun, colorful, and exciting.

The result is a collection that’s playful, bold, comfortable, and full of personality.

Matching Moments for the Whole Family

For the first time ever, Southern Rush Co. is offering matching styles for kids and adults.

Whether it’s the first day of school, family photos, vacations, birthdays, or just making everyday memories, parents can match with their little ones without sacrificing style.

Because the best memories aren’t just captured—they’re worn.

More Than Clothing

Lakelyn’s Collection represents what Southern Rush Co. is all about: family, creativity, and building something that lasts.

As a father, being able to turn my daughter’s ideas into a real clothing collection is something I’ll never forget. Years from now, she’ll be able to say she helped design a collection that families all over get to enjoy.

That’s what makes this launch different.

It isn’t just another clothing drop.

It’s a memory stitched into every piece.

Start the School Year with Lakelyn’s Collection

Whether you’re shopping for back-to-school outfits, matching family apparel, or simply want something your kids will be excited to wear, Lakelyn’s Collection is made with heart.

Every color.
Every pattern.
Every design.

Chosen by Lakelyn.

Thank you for supporting Southern Rush Co. and being part of this incredible milestone.

Southern Rush Co. — Built by Family. Inspired by Lakelyn.